I sit at the intersection of design and front-end development, working with a small and talented team as the lead designer. It’s my job to make sure everything looks great and works intuitively, building digital products that are fit for purpose and full of joy. Every time you read, click, search, tap, drag, delete, edit or sign in, I’m the one who designs and builds that user experience.
I’m all about balancing the big picture with the nitty gritty. I make decisions about the best way to introduce new features, how they fit into the user experience and how we can achieve great results within technical and time constraints. Then I get my hands dirty. On any given day, you might find me with my design hat on, creating wireframes, mock-ups, graphics and animations, style guides, logos and any other artwork. Otherwise I’ll be working on the front-end, producing prototypes, implementing designs, tweaking interactions, reviewing code or writing documentation.
My full time role is only half the story. I’m always busy
working away on other projects. At the moment I’m
moonlighting as a type designer, creating a number of
different retail fonts. This text is set in the latest, a
Philippa Antipode. In the past, I’ve created an iOS
app for creatives to manage colour swatches on the go. You
might know Typicons, one of the first freely-available icon
fonts. I’ve also written a number of open source front-end
libraries, which you can find on GitHub. My interest in
design fields that interrelate with my work keeps me engaged
and provides fresh insight into the problems that need to be
I want to make better digital products. I get excited about the small details – microcopy, tone of voice, typography, motion – as well as the big picture – user journeys, information hierarchy, business logic, brand positioning. You need both to create beautiful, well-designed solutions.